How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 06:38
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Perception
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Good marketing is doing this well.
Product
People
Place
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
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Processes
Price
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
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